Google's Jon Diorio Talk about Website Optimizer

I, a Modesto real estate agent from Central Valley, like to make the trip to Silicon Valley and find out more about SEO, website optimization and marketing, and on occasion, look at some Silicon Valley properties. Here is my notes on the talk, Website Optimization (Google's Website Optimizer), given by Google's product manager, Jon Diorio:

• Statistics: landing page (0-20 s. 100% of pixels, demonstrated commitment), closing pages (2-3 mins. 100% pixel, significant commitment)
  
• Page elements: benefit statements vs. product features, call to action buttons vs. links, graphics vs. no graphics
  
• Different combo pages
• Identify impactful pages sections / elements
• Develop simple hypotheses for each element
• Test a few variations (2-4)
• Repeat as necessary
• Multivariates and AB tests : different html versions or Javascript if small portion of screen changes
• html, php, jsp uses for implementation
  
• How Picasa's change in page design increased conversion rate significantly
• Website Optimizer: setup screen (3 steps, change variations); Outcome page

It would have been nice to have some time to squeeze in a demo of Website Optimizer. Overall, it was nice experience and I learned something new and got to meet some people from the Business Marketing Association of Northern California.